BQ澳洲 杂志简介 




BQ Australia Chinese Weekly, known as BQ Weekly, is published across Australia on a weekly basis, as the result of joint venture by Ostar International Media Group (OIMG) and Beijing Youth Daily Group. BQ Weekly magazine covers a broad range of topics such as politics, finance, culture and consumer in a total of 60 pages, all printed in colour on A3 art paper. Not only does it offer professional and high-standard design on luxuriously polished print, it boasts a team of prominent journalists stationed in Melbourne, Sydney, Perth, Adelaide, Beijing and other major cities, bringing our readers exclusive interviews and reports. BQ Weekly is the chosen in-flight magazine of China Southern Airlines. It is also available in restaurants,private clubs,beauty salon,luxury hotels, offices, bookshops, Chinese schools etc. delivering BQ weekly directly to the hands of Australia's elite.  


本期话题 “采访身边人,报道身边事”是《BQ澳洲》的内容主旨,每周重点版面针对澳洲当地的热点话题,社会活动进行深入报道。

风云人物 各地记者采访世界著名人物,对有重大影响力的社会精英进行专访,剖析其个性和成长史。

商界英杰 介绍澳洲本土商界精英人物故事、奋斗历程以及商业成就,树立成功榜样及可借鉴的商业成功经验。

财富导航 汇集全球经济分析、澳洲本地经济贸易、股市汇市等投资信息,以及个人理财建议,具备极强的时效性。

地产跟踪 总结澳洲各地房地产信息及相关贷款融资信息,带来一目了然的房地产市场动态。

品味澳洲     通过本地作者撰稿,对澳洲的政治,经济,法律,教育,人文,体育,休闲等方面的细节进行描绘,让更多的新移民了解澳洲。

物质领袖 倡导最新最专业的消费理念,核心理念在于“不怕买贵的,就怕买贵了”。涉及范围包括手表、珠宝、汽车、科技等高端消费领域。

魅力容颜 涵盖最时尚最权威的护肤保养知识及彩妆教程,推荐高性价比化妆品。

好去处     向读者介绍及推广据有可参与性的澳洲本地活动。活动推广城市以悉尼和墨尔本为主,并向其他城市进行扩展。

BQ Topic   “Interviewing the people and covering the stories around you” is the main theme of BQ Australia Weekly . Over 10 pages per week are dedicated to OBQ topics that cover news, current affairs and social issues.

Hero of Hour  With our journalists across the country covering exclusive stories on celebrities and public figures with significant influences on our society, Hero of the Hour offers special insights on their personal stories.

Business Elite Coverage on the success and achievement of local Australian business elites.

Real Estate Tracker A close look at the market trend through a summary of real estate and related financial information.

Fortune GPS  First-hand information on Australian economy, trade, stocks markets and foreign exchanges.

Love Australia  A detailed report on all aspects of Australian life tailored for new immigrants, covering political, economic, legal, educational, social, cultural, sports, travel and recreational.

Brand Elite Editorials on luxury products ranging from jewelleries, watches to automobiles and high-tech products.

Beauty Class Providing authoritative fashion orientated skin care knowledge and makeup tutorials, aswell as recommendations on cosmetics.

What’s On  Promotions on upcoming events in your local areas, selected by our editorial team. Starting in Melbourne and Sydney with the close partnership of the most popular venues and top notch event organizers.



BQ Weekly targets Chinese professionals and business people between 25 to 55 years old, with the median age of 33.6 years. This specific group of readers tend to be more career-driven with stable income and superior consuming power, and are more inclined to enjoy a high-quality and luxury lifestyle. In this regard, they would make ideal potential clients for our advertisers.




Targeted and direct Distribution: BQ Australia Weekly is distributed in the CBD areas of Melbourne,Sydney, Perth, Adelaide and Canberra. It is also available at venues where its target readers regularly visit and are highly gathered.(5 star hotels , On board Air-China Airlines, Private clubs and fitness clubs, Offices buildings and malls, LibrariesLuxury shops, Quality restaurants, The Chinese Community and Socialites, Chinese-funded organizations in Australia)

Retail Channels:Newsagencies on main districts of Melbourne and Sydney, Chinese bookshops, Asian grocery, Weekend Chinese schools



澳星国际传媒集团具有19年在澳传媒经验,是澳大利亚首屈一指的大型华文Austar International Reception传媒集团,旗下拥有覆盖新南威尔士州、维多利亚州、西澳洲、南澳洲、昆士兰州及堪培拉等多个城市的7家中文广播电台、9份报刊、电视台、网站及大型文化活动中心。


Ostar Media Group is Australia’s leading Chinese media group with a multidimensional media platforms including 11 radio broadcasts, 9 weekly newspapers, lifestyle magazines, events, webcast, television and online media. It covers metropolitan areas across New South Wales, Victoria, Western Australia, Queensland and the Australian Capital Territory-Canberra.

Ostar Media Group has been successfully serving Australian and Chinese corporations, government organisations and communities for the past 19 years. Today, Ostar International Media Group is a driving force to facilitating the Sino-Australia cultural exchange, as well as being the distinctive part of Australian Multiculturalism. OIMG is an influential media pioneer, with a precise and innovative work ethic.




Beijing Media Corporation Limited (HK:1000) is the first Chinese media corporation to be listed in HK. It has over 60 years of industry experience and is currently successfully operating 11 newspapers, 5 magazines, and 2 feature websites, making it one of the most influential media groups in China. It’s daily publications averages 50 folio pages. The corporations’ publications have the highest number of subscribers in Beijing and its advertising revenue has ranked number one for several consecutive years.

BQ is Beijing Media Corporation ’s urban classic people magazine featuring Chinese culture. After 17 years of continued efforts, BQ has become the most humanistic spirit of the city elite reading material since the first issue published in 1996.



BQ Weekly has developed into a multi-platform media over time, including print, own-branded website, social networking sites such as Weibo, Wechat, Facbook, and our E-Newsletter.  The readership has increased to over 80,000. Through constructive efforts of brand-building, BQ Weekly regularly hosts its own brand events, creating significant influences in different aspects such as commerce, culture, and luxury lifestyle.



Melbourne Head Office

Level 4, 158 City Road, Southbank VIC 3006

Phone: (03) 9608 8288 
Fax: (03) 9608 9200

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Level 3, 10 James St.,Waterloo NSW 2017

Phone: (02) 9286 1888
Fax: (02) 9262 9883

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Level 2,31-33 London Cct, Canberra City ACT 2601

Phone: (02) 6248 9890

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Suite 310, 147 Pirie St. Adelaide 5000

Phone: (08) 8232 8448 

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Level 2, 395 William St. Northbridge, WA 6003

Phone: (08) 9261 1066

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点击此处 查看墨尔本所有发行点
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  • 点击此处 查看墨尔本所有发行点
  • 点击此处 查看悉尼所有发行点

    • 墨尔本总部
    • 电话: 03 9608 8288
    • 地址: Level 4, 158 City Road,         Southbank VIC 3006
    • 悉尼办公室      电话: 02 9286 1888
    • 堪培拉办公室  电话: 02 6248 9890
    • 南澳办公室      电话: 08 8232 8448
    • 珀斯办公室      电话: 08 9261 1066